Preserving Goodness
To lock in the freshness, moisture and texture, giving all fruits and vegetables the cold treatment is an absolute necessity at Hu Lee Impex.

With exacting standards of quality control to ensure no break in the cold chain, suffice it to say that Hu Lee Impex is well on its way to receiving the HACCP (Hazard Analysis and Critical Control Point) accreditation. From the time raw fresh produce is delivered to Hu Lee Impex’s factory at Chin Bee Avenue, the air-tight containers are allowed to dock into the unloading bays which are directly linked to the enclosed cold room with controlled atmosphere, perfect for preserving fruits and vegetables in the crunchiest and crispiest condition. Here, groceries to be sold as frozen produce are immediately stored away at -18°C whilst fresh produce are sent for processing and packaging in the cold room. The finished products are then delivered to the clients, mainly the mass retail markets, via refrigerated trucks to ensure that the temperature stays constantly chilled and the wholesome goodness remains holistically intact.

State-of-the-Art Facilities
This would not be possible at Hu Lee Impex’s old premises at Pasir Panjang Wholesale Centre where facilities are limited and the raw produce were exposed to warm temperatures and the surrounding humidity in a tropical climate, which often resulted in rapid quality deterioration of these perishables.

Kudos to Hu Lee Impex’s strategic shift to its 80,000 square feet state-of-the-art factory with international cold room standards on 7 October 2006, an event which was officiated by Singapore’s Minister of State for Trade and Industry Mr S Iswaran, these external obstacles have become history and the future looks bright for Hu Lee Impex, especially with the importation of cutting-edge European machineries that have ushered in a new dawn for a traditional industry.