New-Edge Capabilities
Preserving Goodness
State-of-the-Art Facilities
Seemless Production Lines
Operational Efficiency
Environmental Accreditation  

Preserving Goodness
To lock in the freshness, moisture and texture, giving all fruits and vegetables the cold treatment is an absolute necessity at Hu Lee Impex.

With exacting standards of quality control to ensure no break in the cold chain, suffice it to say that Hu Lee Impex is well on its way to receiving the HACCP (Hazard Analysis and Critical Control Point) accreditation. From the time raw fresh produce is delivered to Hu Lee Impex’s factory at Chin Bee Avenue, the air-tight containers are allowed to dock into the unloading bays which are directly linked to the enclosed cold room with controlled atmosphere, perfect for preserving fruits and vegetables in the crunchiest and crispiest condition. Here, groceries to be sold as frozen produce are immediately stored away at -18°C whilst fresh produce are sent for processing and packaging in the cold room. The finished products are then delivered to the clients, mainly the mass retail markets, via refrigerated trucks to ensure that the temperature stays constantly chilled and the wholesome goodness remains holistically intact.

   

State-of-the-Art Facilities
This would not be possible at Hu Lee Impex’s old premises at Pasir Panjang Wholesale Centre where facilities are limited and the raw produce were exposed to warm temperatures and the surrounding humidity in a tropical climate, which often resulted in rapid quality deterioration of these perishables.

Kudos to Hu Lee Impex’s strategic shift to its 80,000 square feet state-of-the-art factory with international cold room standards on 7 October 2006, an event which was officiated by Singapore’s Minister of State for Trade and Industry Mr S Iswaran, these external obstacles have become history and the future looks bright for Hu Lee Impex, especially with the importation of cutting-edge European machineries that have ushered in a new dawn for a traditional industry.

   
Seamless Production Lines
Problems ranging from stock wastage, dumping, unnecessary labour expenses to consumer hazards caused by unhygienic handling are now alleviated as the semi automated production lines facilitate the safe, effective and seamless execution of every step in the processing and packaging of fresh produce, from trimming, feeding, packaging, shrinking, weighing to labelling. Of course, softer and more fragile vegetables such as spinach will still be packed manually and given the human touch to ensure that the premium quality is preserved. With Hu Lee Impex’s pleasing and easy-to-manage packaging, retail clients can take a great logistical load off their minds and focus their efforts on more productive pursuits like product displays and supermarket outreach strategies.
   
Operational Efficiency
The ensuing efficiency has given Hu Lee Impex the fine reputation of being a one-stop OEM service station that is well-equipped to handle the processing and packaging of fresh produce for other companies that deem it not economical to do so. With its rich repertoire of high-tech capabilities that includes Microsoft’s Navision inventory and accounting management software, Hu Lee Impex can even go to the extent of customising analysis reports detailing time savings and cost savings for these suppliers of raw fruits and vegetables.
   
Environmental Accreditation
Underscoring this new era in spearheading state-of-the-art features and technologies is Hu Lee Impex’s down-to-earth social responsibility. Guided by its unyielding commitment to food safety, Hu Lee Impex is actively propagating environmentally-responsible principles to its partnering farms to ensure that they meet international HACCP standards. In view of the encouraging progress, being awarded with Good Agricultural Practice (GAP) certifications by the Agri-Food and Veterinary Authority of Singapore is in the pipeline and would definitely be a booster, but the real accolade lies in the safety assurance delivered to the end consumers whenever they have a taste of the fresh greens and juicy fruits that are meticulously processed and packaged for their gastronomic enjoyment at Hu Lee Impex.