Company Profile
Overview
History
Vision and Mission
Core Values
Certification

Overview
With the world’s population becoming more health-conscious in their diets, going green is more than just a new-age fad – it has evolved into a global movement.

Hu Lee Impex was born out of this demand to cater to a growing market of highly discerning consumers who want only the freshest and best produce for their palates.

 

History
Founded by Mr Tan Lam Lee and revitalised with a total corporate makeover in 1993, the forward-looking Hu Lee Impex is a vast leap from its predecessor – Hu Lee Trading – a fruits and vegetables trading firm incorporated in Singapore in 1980.

Leveraging on more than two decades of fruitful experience in fresh produce trading with neighbouring countries such as Malaysia, Indonesia, Thailand, Vietnam, China, Taiwan, Korea, Japan and Australia, Hu Lee Impex is now expanding beyond its traditional import-export business and actively embarking on strategic partnerships with farming agents and corporations across Asia, in the hope of securing vested interests for further overseas expansion.

 

Vision and Mission
Hu Lee Impex’s strategic growth is propelled by the beliefs in actualising this tripartite structure of operations:

To provide a reliable trading platform for the supply of more than 100 types of fresh produce to Asia, as well as wholesaling, retailing and direct sales to consumers within Singapore.

To showcase the wide variety of quality greens available at Hu Lee Impex through the pre-packaging and packing of raw fresh produce directly imported from other countries. Mass retail markets such as supermarkets, wet markets and chain outlets are the regular clients.
To entrench Hu Lee Impex’s professional image and heighten investor confidence through high-tech processing of raw fresh produce using state-of-the-art machineries. The methods and techniques can be customised according to the quality of products, types of products, buyer requirements, seasonal aspects and ad-hoc views. Mass retail markets and food stores are the regular clients.

 

Core Values
Behind these ambitious plans to supply the freshest fruits and vegetables to the region and beyond lie honest-to-goodness values which the second-generation leaders – Chief Executive Officer Jerry Tan and Managing Director William Tan – have been adhering to since they took over the reins from Hu Lee Impex’s founder Mr Tan Lam Lee. These timeless values are encapsulated in Hu Lee Impex’s well-established commitment to brand quality, market credibility, overall stability, organisational efficiency, corporate and business potential, exceptional shareholder value created and client loyalty.

 

 

Certification
With the distinctive competitive advantage as an Original Equipment Manufacturer (OEM), Hu Lee Impex has imported cutting-edge machineries from Europe since it shifted customisation operations to its 80,000 square feet factory at Chin Bee Avenue with international cold room standards in October 2006. Ownership of this new headquarters with state-of-the-art facilities has effectively paved the way for Hu Lee Impex to chalk up various certification accolades and spearhead the burgeoning market segments of food processing and pre-packaging for companies that only deal with the supply of raw produce, thereby capitalising on recurrent and mass market volume and high margins for seasonal products.

 

With all these factors of success firmly in place, Hu Lee Impex is set to make its imprints throughout the world.